Publications, Sarmaniotis Christos

Sarmaniotis, C. and Tilikidou, I. (2000), “Consumer Attitudes Towards Re¬cy¬cling: Con¬struction of a Reliable and Valid Multi-item Measure”, Medit, no.2, pp. 48 – 51.

Tilikidou, I., Adamson, I. and Sarmaniotis, C. (2001), “The Measurement Instrument of Ecologically – conscious Consumer Behaviour”, New Medit, vol. I, no.4, pp. 46-53.

Stefanou, C. J., Sarmaniotis, C. and Stafyla, A., (2003), “CRM and Customer-centric Knowledge Management: An Empirical Research”, Business Process Management Journal, vol. 9, no. 5, pp. 617-634.

Belidis, A., Sarmaniotis, C. and Samathrakis, V. (2005), “The Contribution of the European Regional Programs in Occupation: The Case of Central Macedonia”, New Medit, vol. IV, no.13, pp. 32-37.

Sarmaniotis, C. and Stefanou, C. J. (2005), “A Framework of CRM Development Phases and Key Success Factors” in the 2nd International Conference on Enterprise Systems and Accounting (ICESAcc ‘05), 11-12 July, Thessaloniki, Greece, pp. 477-495.

Sarmaniotis, C., Stiakakis, E., Folinas, D., and Tilikidou, E.(2006), “Customers’ Significance and Strategies within a CRM Context”, in the 3rd International Conference on Enterprise Systems and Accounting (ICESAcc ’06), 26-27 June, Santorini, Greece, pp. 157-171.

Sarmaniotis, C., Papaioannou, E., Assimakopoulos, C. (2010), “Characteristics and Dimensions of CRM Systems Employed in Northern Greece Hotels”, in the International Conference on Sustainable Tourism: Issues, Debates & Challenges, 22 – 25 April, 2010, Crete, Greece, pp. 1021-1030.

Sarmaniotis, C., Papaioannou, E., Assimakopoulos, C. (2010), “Aspects of CRM Systems Employed by Export Companies in Thessaloniki Area”, in the 1st Olympus International Conference on Supply Chains, 01 – 02 Oct, 2010, Katerini, Greece.

Sarmaniotis, C., Assimakopoulos, C., Papaioannou, E. (2011), “Construction of a Measure of Hotels Management Attitude Towards Customer-Centric Orientation” στο 3rd International Conference, on Special Interest Tourism & Destination Management, Kathmandu, Nepal 27-30 April, 2011.

Papaioannou, E., Sarmaniotis, C., Assimakopoulos, C., Sotiriadis, M. (2011), “CRM Systems Employed in the Hotel Sector: A Case of a Greek 5 Stars Hotel”, Advances in Hospitality and Tourism Marketing and Management Conference, Istanbul, Turkey, 19 – 24 June 2011.

Assimakopoulos, C., Papaioannou, E. and Sarmaniotis, C.(2011), “The Contribution of CRM Marketing Variables Towards Improving Company’s Performance: A Case of Thessaloniki Area Hotels”, Arabian Journal of Business and Management Review, Vol. 1, No. 1, pp. 17-30.

Papaioannou, E., Sarmaniotis, C., Georgiadis, C., and Assimakopoulos, C., “Strategic Integration of Feedback (reputation) Mechanism with Customer Relationship Management (CRM) System in the hotel sector”, 2nd Advances In Hospitality and Tourism Marketing and Management 2012, 31 May-3 June 2012, Corfu, Greece.

Gkiouzepas, L., Sarmaniotis, C., Papaioannou, E., Assimakopoulos, C., “Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?”, International Conference on Contemporary Marketing Issues (ICCMI 2012), 13-15 June 2012, Thessaloniki, Greece, pp. 156-162.

Soteriades, M. D., Sarmaniotis, C. and Varvaressos, S.“Events Sponsorship: Managing a Mutually Beneficial Partnership”, Tourism Trends and Advances in the 21st Century, May 30-June 2, 2013, Rhodes, Greece.

Papaioannou, E., Assimakopoulos, C., Sarmaniotis, C. and Georgiadis, C.(2013), “Investigating Customer Satisfaction Dimensions with Service Quality of Online Auctions’: An Empirical Investigation of e-Bay”, Information Systems and e-Business Management, Vol. 11, No. 2, pp. 313-330.

Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C., Fidanyan M. and Georgiadis, C. (2013), “Factors Affecting Attitudes towards smart Phones: User’s Profile and Proposed Research Model”, International Journal of Technology Marketing, Vol.8, No.3, pp. 238-253.

Sarmaniotis, C., Assimakopoulos,C. and Papaioannou, E. (2013), “Successful Implementation of CRM in Luxury Hotels: Determinants and Measurements”, EuroMed Journal of Business, Vol. 8, No. 3, pp. 134-153.

Tilikidou, I., Delistavrou, A. and Sarmaniotis, C. (2013), “Intentions to Boycott ‘Unethical’ Hotels: A Conjoint Analysis”, TOURISMOS: An international multidisciplinary refereed journal of tourism, Vol. 8. No. 3 (

Papaioannou E., Assimakopoulos C., Sarmaniotis C. and Georgiadis C.K. (2014), “Investigating Websites’ e-CRM Features in Building Customer Relationships: Evidence from Greece”, International Journal of Internet Marketing and Advertising, Vol. 8, No. 4, pp. 320-338.

Sarmaniotis, C. and Atilgan, K. O. “Status and Conspicuous Consumption: Wedding as a Sign of Status”, 2nd International Conference on Contemporary Marketing Issues (ICCMI 2014), 18-20 June 2014, Athens, Greece, pp.380-385.

Assimakopoulos, C., Sarmaniotis, C., Papaioannou, E. “ Moderating factors of hotel’s room price originating from online reviews”,“3rd International Conference on Contemporary Marketing Issues (ICCMI 2015), 30 June-2 July 2015, London, UK, pp. 34-39.

Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C. and Georgiadis, C.Κ. (2015), “Online reviews as a feedback mechanism for hotel CRM systems”, Anatolia: An International Journal of Tourism and Hospitality Research, Vol. 26, Issue 1, pp. 5-20.

Sotiriadis, Marios, Loedolff, Carmen and Sarmaniotis, Christos (2015), “Tourism E-Mediaries: Business Models and Relationships with Providers of Tourism Services” in Collaboration in Tourism Businesses and Destinations-A Handbook, edited by Dogan Gursoy, Melville Saayman and Marios Sotiriadis, Emerald Group Publishing Limited.

Sotiriadis, M. and Sarmaniotis, C. (2016). “ Collaborating to provide attractive hotel guests’ experiences”. In: Sotiriadis, M. and Gursoy, D. (Eds), Handbook of Managing and Marketing Tourism Experiences. (Chapter 9). Publisher: Emerald Publishing UK.

Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C., and Gounas, A. “Examining the Service Quality Dimensions of a Greek Price Comparison Platform: The case”, International Conference on Contemporary Marketing Issues (ICCMI 2016), 22-24 June 2016, Heraklion, Crete, Greece, pp. 178-184.