Structure of studies

The course program is structured in eight (8) semesters and includes mandatory courses, elective courses, internship and research dissertation. The first 2 semesters focus on developing background knowledge in the fields of economy, management, mathematics, statistics, social sciences and information & communication technologies, configured to match the needs of management and economy disciplines.

The first cycle

The first study cycle has duration of 2 semesters and includes background courses. All the courses of the first cycle are mandatory and common to all students of both Programs. The fields covered are: Mathematics, Statistics, Economic Theory, Sociology, Law, Informatics, Accounting and financial management, marketing and theories of Organization and Decision Making.

The second cycle

Building on the background knowledge acquired during the first year, specialized courses are offered from the 2nd year, in two specialized programs: “Business Administration” and “Marketing”. The following issues are addressed:

  1. The planning, organization, operation and management of businesses, either in specific sectors or in general, according to the current ownership and control system.
  2. The study of individual functions of businesses or organizations an dof the conditions and consequences of methods, techniques or technologies for the promotion or analysis or specific business goals.
  3. Focusing on selected social, humanitarian, economic or legal dimensions of the business and entrepreneurial environment.

Combinations of elective courses correspond to specific categories of problems and methods, on which each student can give emphasis during his/her studies. Moreover, the internship and the dissertation that each student needs to complete at the final stage of his/her studies, are chosen by the student in order to fit with his/her individual field of specialization.

Program of Business Administration

The 2nd course cycle includes courses which offer specialized knowledge in individual fields of business management and comprises the following course groups:

A) Economics and Management

  1. Business communication
  2. Greek and international economics
  3. Human resource management
  4. Sales management
  5. Financial management
  6. Supply chain management
  7. Administrative accounting
  8. Public relations
  9. Auditing
  10. Organizational behavior
  11. Investment analysis and portfolio management
  12. Decision making
  13. Entrepreneurship
  14. Marketing management
  15. Strategic management
  16. Public sector administration
  17. Contemporary trends in management

B) Marketing

  1. Customer-centric relations and marketing
  2. Principles of advertising
  3. Research methodology
  4. Operations management
  5. International business
  6. e-Business

C) Information Technology

  1. Electronic Data Management
  2. Intelligent information systems
  3. Quantitative data analysis
  4. Enterprise Resource Planning Systems
  5. Web technologies and applications

Program of Marketing

The 2nd course cycle in Marketing includes courses which offer specialized knowledge in individual fields of marketing and comprises the following course groups:

A) Marketing

  1. Communication policy
  2. Retail and wholesale marketing
  3. Introduction to advertisement
  4. Consumer behavior
  5. Introduction to marketing research
  6. Organization and management of sales
  7. Planning of advertising campaigns
  8. Applied Research in marketing
  9. Industrial marketing
  10. e-Business and direct marketing
  11. Advertising creative strategies
  12. Contemporary issues in marketing
  13. Services marketing
  14. Marketing of agricultural and food products
  15. Marketing strategy
  16. International marketing
  17. Personal sales
  18. Political marketing
  19. Touristic marketing
  20. Marketing management

B) Organization and management

  1. Greek and International Economics
  2. Public relations
  3. Distribution networks and logistics
  4. Financial management
  5. Entrepreneurship

C) Information Technology

  1. Databases and information management
  2. Multimedia applications in marketing
  3. Data analysis
  4. e-Customer relationship management
  5. Marketing applications with computers
  6. Internet business technologies
  7. Management information systems